Privacy Policy

Last Updated: December 2023

1. Information We Collect

We collect information that helps us provide you with the best shopping experience for our premium Canvas Shoes, Trainers, and footwear collections:

Personal Information

• Contact Details: Name, email address, shipping address, phone number
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Order History: Details of your purchases, including Canvas Shoes, athletic footwear, and other products
• Account Information: Username, password (encrypted), preferences for our footwear collections

Technical Information

• Device Data: IP address, browser type, device type, operating system
• Usage Data: Pages visited, products viewed (including specific interest in Canvas Shoes, Trainers, or other footwear), time spent on site
• Location Data: General location for currency conversion and delivery availability

2. How We Use Your Information

We use your information to enhance your shopping experience and provide our global services:

• Order Processing: To process your purchases of Canvas Shoes, Trainers, and other footwear
• Customer Service: To respond to your inquiries and provide support
• Personalization: To recommend products that match your style preferences
• Marketing: To inform you about new collections, sales events, and Black Friday specials (with your consent)
• Security: To protect against fraud and unauthorized transactions
• Improvements: To enhance our website and services based on customer behavior

3. Data Sharing and Disclosure

We value your trust and only share your information when necessary:

• Payment Processors: With secure payment partners like Visa, MasterCard, JCB, and PayPal to complete transactions
• Shipping Partners: With delivery services to fulfill your orders worldwide
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with mergers, acquisitions, or business transfers

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We take the security of your information as seriously as we take the quality of our footwear:

• Secure Storage: Your data is stored on secure servers with industry-standard protection
• Encryption: All payment transactions are protected with SSL encryption
• Limited Access: Only authorized personnel can access your personal information
• Data Retention: We retain your information only as long as necessary for business purposes or as required by law
• International Transfers: As a global business, your data may be processed outside your country of residence, always with adequate protection

5. Your Rights and Choices

You have control over your personal information:

• Access: You can request access to the personal information we hold about you
• Correction: You can update or correct your information through your account settings
• Deletion: You can request deletion of your personal information, subject to legal requirements
• Marketing Preferences: You can opt-out of marketing communications at any time
• Data Portability: You can request a copy of your data in a machine-readable format
• Restriction: You can request restrictions on how we process your data

To exercise these rights, please contact us at [email protected]

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for basic site functionality and secure checkout
• Analytics Cookies: Help us understand how customers use our site and improve our services
• Preference Cookies: Remember your settings and preferences for future visits
• Marketing Cookies: Used to show relevant advertisements for our footwear collections

You can control cookie settings through your browser. Note that disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers worldwide (excluding some Asian countries and select remote areas), your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this policy and applicable laws.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes and update the “Last Updated” date.

10. Contact Us

Thank you for trusting Sports Direct Store with your footwear needs and personal information.